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People-oriented culture

The “people-oriented” philosophy in which Soundking always persists, is carried out by offering staff a comfortable working and living environment, combining corporate development and traditional culture, so as to shape strong cohesion inside of the company and lend great impetus of mind.

2019 - 03 - 21
Company introduction

Soundking was found in 1988. After 33 years of development, Soundking has become one of the leading enterprises in the industry of AV intelligent integration globally. The company integrates R & D, production, sales, engineering design & installation, operation & maintenance as a whole of the turn-key projects and one-stop service. It has become the first holistic solution provider and service provider of AV intelligent system with independent intellectual property rights both at home and abroad.The company was conferred “Soundking’s Industrial Innovation Demonstration Base” by Global Innovation Network of United Nations Industrial Development Organization. The company has been awarded the National Corporate Technology Center, the Academician Workstation, the State-level Post-doctorate Workstation, the National Culture Industry Demonstration Base and the National Key Enterprise of Culture Export among all other scientific research platform and honor conferred by multiple na...

2018 - 11 - 28
Built the 185,000 square meters Soundking Science Park

After 32 years of pioneering history, Soundking has become a globalised industrial Group focusing on engineering, production, marketing and installation of pro audio, digital cinema and other live performance related equipment.

2018 - 11 - 21
Filial piety culture

The traditional virtues of respecting the old and loving the young, is being Soundking’s respect and inheritance to traditional culture. Every year, Soundking subsidizes parents over 65 years-old of company staff, organizes a series of “Filial piety” forums, in order to make staff understand how great filial piety is.

2019 - 03 - 21
The only enterprise in the industry achieved 10 national honors and awards

With its highly skilled R&D team, Soundking is well known of its industrial innovative technology. In 2015, Soundking was jointly recognized by the National Development and Reform Commission and the Ministry of Science and Technology as the 'National Enterprise Technology Center '.To help promote national cultural industry, Soundking has developed a series of products and was awarded 'National Model Base for Cultural Industry' by the Ministry of Culture.Soundking R&D team has developed several innovative technologies over the years and formed many core proprietary intellectual properties, thus winning the title of 'National Key High-Tech Enterprise'.“Key Laboratory of the Ministry of Culture” is another award given to Soundking to recognise its contribution towards national cultural industry, with innovative technology. 'Postdoctoral Programme'. Soundking works with universities, offering workplace opportunities for postgraduates...

2018 - 11 - 21
Family culture

Soundking founded a mutual fund for needy staff to offer them financial assistance from which nearly a thousand of employees are benefited. There are also different types of holiday classes for staff’s children where they could learn about traditional culture, Soundking wishes that every child could soundly grow in this big family.护苗成长

2019 - 03 - 21
Great success in the Global Market

2018 - 11 - 21
Patriot culture

Every Monday all soundking staff are asked to join a flag-raising ceremony, to improve their patriotism. Staff are also being taught that they should love the motherland and communism party and to serve the country worthily.

2019 - 03 - 21
Soundking was awarded with additional titles in the national level.

“China Torch Program”Coaxial steering speaker system“National Technology Enhancement Program of China Ministry of Culture”Research on large digital mixer“National Technology Support Program”Integrated technology and system for stage visual presentation

2018 - 11 - 21
The only enterprise in the industry sets 5 national industry standard

Soundking leads and drafts the establishment of 3 national industry standards:Performance and method of measurement for theater loudspeaker system;Performance and method of measurement for line array loudspeaker;General specification for digital mixing console.Soundking joins the compiling of 2 standards:Energy efficiency value and energy grade of professional class D audio power amplifiers;Multimedia teaching environment engineering construction and audio system design specification.

2018 - 11 - 21
Titled as “Quality Products” in domestic industry assessment for Four consecutive years

2018 - 11 - 21
Set up a complete and diverse world class audio industry R&D base

1.Soundking Audio/Video intelligent Tech ShowroomInvested over 20 million RMB in establishing the 3,000 square meters of large science and technology showroom, which integrating industrial chain audio-visual display and application. This showroom has used 20 different types of new technology and products such as Optical Communication Technology, Intelligent Audio and Video Command Center, Intelligent Conference System, Intelligent Public Broadcast System, Intelligent Education System, Intelligent Digital Lectern, LED Video Systems, Digital Mixers, Digital Instruments, Digital peripherals, Digital Transmission Systems, etc.2. Soundking surround sound cinema experience centerInvested over 18 million RMB for the National New Urban Construction & Cultural Facilities Model Project which provided surround sound experience. The center also has multi-function space which could be used for cinema, theatre and meeting.3.Soundking Audio-visual and Stage Art Technology Integrated Experie...

2018 - 11 - 21
Diversified whole industry chain

2018 - 11 - 21
Diversified products for different market segment

Soundking adheres to the spirit of independent innovation and keeps bringing in world advanced technology. There are total 20 main categories, over 1,000 products, including Intelligent Audio and Video Command Center, Intelligent Decision Office, Intelligent Education System, Intelligent Broadcast System, Intelligent Conference System, Intelligent Digital Lectern, LED Video Systems, Digital Stage Lighting, Digital Mixers, etc;

2018 - 11 - 21
Successful world class brands

The group brands include:Soundking（China）、Studiomaster（UK）、Cadac（UK）、Carlsbro（UK）、Kling＆Freitag（Germany）PGS（United States）、Staar（Italy）Monarc（Australia）Total estimated market value over RMB 4 billion

2018 - 11 - 21

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