On the morning of April 27 2019, Shanghai, after 10 months of careful preparation with investment of more than 10 million RMB, covering an area of more than 600 square meters, Soundking Electronics & Acoustics Co., Ltd——Soundking（Shanghai） Innovation Center is grandly opened.

Shanghai, across the sea from Soundking headquarters, is an international economic centre, financial centre and trade center, it plays an extremely important role in China's economic development，a focal point for famous Chinese and foreign brands and many of the world’s leading enterprises. 

Soungking（Shanghai）Innovation Center is located in Shanghai Longyu International Business Building,a high-end Shanghai commercial landmark, it will have a long-term positive effect on Soudking’s geographical advantage, it's also an important deployment of Soundking's global operation strategy.

Mr. Wang Xianggui, president of Soundking, says Soundking（Shanghai）Innovation Center is the centralized demonstration platform of Soundking 's technological innovation, management innovation, operation innovation and talent innovation. Soundking will take full advantage of Shanghai's business opportunities, finance, talent and other advantages, broaden the scope of service platform, realizing 'entrepreneurial innovation and benefit sharing' with partners.

Mr. Zheng Bing, dean of East China Urban Architectural Design and Research Institute of Arcplus Group PLC, says Soundking is a comprehensive solution provider for audio and video multimedia systems, providing the greatest resources for strategic cooperation between the two sides.

Soundking Electronics & Acoustics Co., Ltd has reached strategic cooperation with East China Urban Architectural Design and Research Institute of Arcplus Group PLC, “Audio and Video System Integrated Scientific Innovation Base”will be officially located in Soundking(Shanghai) Innovation Center, fusing current advanced technology, providing customers with a more comprehensive audio and video multimedia system overall solution.

East China Urban Architectural Design and Research Institute of Arcplus Group PLC is one of the earliest and largest comprehensive grade A architectural design institutes established in China, it has achieved remarkable achievements in a number of fields, including scientific research and construction. It has rich engineering practice and professional experience in intelligent architecture, architectural acoustics and so on. This time, Soundking  and East China Urban Architectural Design and Research Institute of Arcplus Group PLC have joined hands, which will give full play to their respective advantages, exploiting resources of both parties, creating more landmark projects and helping cities to thrive.

Shortly after, Mr. Wang Genxiang, director of Shanghai Global Center for Science and Technology Innovation of United Nations Industrial Development Organization, Mr. Zhou Chunzhi, vice president of China Performing Arts Association, Mr. Chen Guangxian, director of China Symphony Foundation, Mr. Sun Gang, secretary-general of Shanghai Intelligent Association, Mr. Yan Lei, executive director of Shanghai Acoustics Society, Mr. Zheng Bing, dean of East China Urban Architectural Design and Research Institute of Arcplus Group PLC and Soundking president Mr. Wang Xianggui attended the ribbon-cutting ceremony for the opening of Soundking（Shanghai）Innovation Center.

Many guests visited Soundking（Shanghai）Innovation Center and tried the core products which can be used in performing arts venues, stadiums, entertainment venues, conference venues, intelligent education, command and dispatch and many other places, expressing appreciation of Soundking’s powerful system integration technology.

The establishment of Soundking（Shanghai）Innovation Center is a long-term strategy, it is the embodiment of investment and value of Soundking. Taking Shanghai as the center and the Yangtze River delta as the starting point,covering the national and even global market, Soundking will vigorously expand its business territory through the effective integration of resources to fully serve regional customers and become a new carrier in the international audio and video industry.